UGC Creator Rate & Paid Ads Licensing Calculator

Calculate fair market pricing for UGC video packages, extra hooks for A/B testing, paid ads usage rights, and export ready-to-send client proposals.

UGC video pricing: base rate, ad usage rights and add-ons

The quote adds up the base price per video, €35 per alternative hook, €25 per extra call to action, a percentage of the base price for paid usage rights (from 0% for organic use to 150% for a perpetual buyout) and €50 per video for whitelisting (running ads from the creator's account). With 3 videos at €180, 2 hooks and 1 call to action per video and 90 days of rights, the total is €1,245 excluding VAT.

Pricing grid

  • Base = number of videos × price per video.
  • Alternative hooks = videos × hooks × €35; calls to action = videos × CTAs × €25.
  • Usage rights = base × 0% (organic only), 30% (30 days), 50% (90 days), 90% (1 year) or 150% (perpetual).
  • Whitelisting (Spark Ads, Meta ads run from the creator's account) = €50 per video.
  • Raw footage = + 40% of base; 48-hour delivery = + 25% of (base + rights).

The tool also writes a ready-to-copy text quote, line by line.

Example (default values)

3 videos × €180 = €540. Hooks: 3 × 2 × 35 = €210. CTAs: 3 × 1 × 25 = €75. 90-day rights: 540 × 50% = €270. Whitelisting: 3 × 50 = €150. Total: 540 + 210 + 75 + 270 + 150 = €1,245 excluding VAT. Adding raw footage would cost €216 more, and 48-hour delivery €203 (25% of €810).

Limits

  • Unit amounts and percentages are the tool's conventions, based on common UGC market practice; there is no official rate card. Adjust the base price to your portfolio and niche.
  • The total excludes tax: any VAT and the social contributions of your status are not included.
  • The duration and scope of the rights (platforms, countries, permitted edits) must be written into the contract; the quote alone is not enough.

Indicative estimate; it does not replace legal advice on the transfer of rights.

Frequently Asked Questions

How much should I charge for a UGC video?

The tool starts from €180 per video excluding VAT, an editable base price. Add-ons come on top: €35 per alternative hook, €25 per extra call to action and €50 per video for whitelisting.

How much should I charge for UGC paid usage rights?

The tool adds a percentage of the base price: 30% for 30 days, 50% for 90 days, 90% for one year and 150% for a perpetual buyout. On a €540 base, 90 days of rights add €270.

What is whitelisting in UGC?

It is the permission for the brand to run ads from the creator's account (Spark Ads on TikTok, partnership ads on Meta). The tool charges €50 per video for it.

How much does 48-hour rush delivery cost?

The tool adds 25% to the sum of the base price and rights. For 3 videos at €180 with 90 days of rights, that is 25% of €810, or €203.

Is this tool really free?

Yes, all tools on Kristools are 100% free and accessible without registration.

Is my data protected?

Yes. All processing is performed directly and securely inside your browser. No personal data is sent to our servers.